My Story & Vision

A Journey of Growth, Passion, and Purpose

My Story: From Gym Owner to Global Visionary

Hi, I’m Si, a devoted father of three, former gym owner for 10 years, and a personal trainer with 18 years of experience. My life has been a testament to resilience and adaptation, especially as I parent a wonderful son with special health requirements for a life threatening illness that has no cure. Today, I stand at a pivotal crossroad, transitioning from my beloved gym in Northeast England to an expansive online platform. This shift isn’t just a change in medium; it’s a leap towards a global mission.

As my gym’s chapter is coming to a close, a new vision is unfolding – one that extends beyond the walls of any physical space and reaches across the globe.

Embracing a New Era: The Online Shift

The decision to close my gym after nearly 10 was taken out of my hands when my landlord gave me notice they required the property back to renovate after receiving a large sum of local authority money to develop the land.

My local gym was more than a fitness center; it was a community, a sanctuary for growth and transformation. As I prepare to close its doors, my vision broadens. I’m now channeling two decades of experience helping thousands of people transform their lives….. into an online movement, reaching out across the US, Canada, Australia, and New Zealand and beyond. My goal? To inspire a global community into holistic, toxin-free living.

Embracing Natural Holistic Bodybuilding

In more recent time, my personal journey includes a passion for natural holistic bodybuilding. This isn’t about aesthetics alone; it’s a commitment to a lifestyle free from steroids, toxins, harmful chemicals, and endocrine disruptors. It’s a path that respects our bodies and stands against the tide of easy, unhealthy choices.

A journey I’m still in the early stages of myself after suffering through some tough, dark times in life and many years of mental illness trying to understand why I was how I was for many years.

I had the knowledge, information and experience on training and dieting. It’s the mindset, discipline, motivation and mental toughness side where I struggled most myself. That’s why, with my NEW online programs – there’s a HUGE element on the mindset side of things.

My NEW Vision & Mission: Awakening & Empowering

Our world is at a tipping point, and the need for change is urgent. My mission is to awaken people to the dangers of toxins and mindless consumption, empowering them with knowledge and practical steps towards a healthier, more sustainable lifestyle. I aim to shatter the illusions and confront the hard truths that many avoid.

I envision a world where each individual is not only physically fit but also mentally strong, well-informed, and living a life with minimal exposure to toxins and endocrine disruptors. My focus is on mindset mastery, full-body audits, and promoting clean, toxin-free living. This holistic approach is the cornerstone of my online training programs, aiming to reach an audience far beyond my hometown in North East England.

Imagine – wayy more humans taking responsibility, living clean, developing and progressing every single day living their best life.

If more people were positive, taking action, taking responsibility, not playing victim to society, not blaming the government for their problems, smashing life on every level, controlling what they can control, there was more healing, more peace, more problem solving, more unity in communities…

If more people were aware of the man made divides creating unnecessary division between us across every nation.

If more people were aware of the importance of our rights, our freedoms, our free speech, our freedom to express ourselves, our Nuremberg code, our medical autonomy…

And that, when they’re gone, they’re gone – and their ain’t no second chances to get them back.

There’s an importance ON US – to ensure we leave the world better, more peaceful, positive and united than how we discovered it…

To ensure our kids… the next generations and the generations after those get to experience the rights and freedoms we had.

That starts – WITH US

The solution is THIS….

What I provide here.

Each individual getting off their ass, doing everything they can to be the best they can be – and inspiring others to do the same – with ACTION – not words!

The Future: Impacting Lives Globally

My mission is to spread this message across the US, Canada, Australia, New Zealand, and beyond. I want to connect with people who are ready to embark on this transformative journey, who share the belief that change starts within – and then radiates outward.

A Call to Join the Revolution

This is a call to action. Join me in this crusade against complacency and ignorance. Whether it’s embracing clean eating, committing to natural fitness, or simply sharing the message, every action counts. Together, we can ignite a global transformation, fostering a future where health, vitality, and respect for our planet are not just ideals but realities.

The Time for Change is Now

The journey starts with you. Right here, right now. Embrace the challenge. Become a beacon of change. Let’s build a legacy of health, awareness, and respect – for ourselves, our communities, and the world.

Together, we are unstoppable.


Join me in this journey. Let’s make a difference, one step at a time.